French's Mustard Ice Cream

Brand Extension
Packaging
Event Collateral
Print Collateral

On National Mustard day, French's celebrated the very important holiday by giving free ice cream to the lucky citizens of NY and LA. As a part of the Not From France campaign, we had the opportunity to create a system that was familiar yet unexpected. In just a couple weeks, we designed and built 50 custom coolers to send to press, branded musical greeting cards, packaging, an ice cream truck, and loads of swag to get people excited.