SPAM 48HR REPACK
The 48hr RePack challenged us to redesign a shelf-stable meat in a way that appeals to health conscientious consumers.
Contrary to popular belief, SPAM isn't all that bad for you. It actually only has 6 ingredients, but the average person couldn't share a Spam recipe with you. We wanted to change that.
The minimal packaging offers a new spin on cubism, while retaining its iconic logo. As an added challenge, we decided to make the packaging completely sustainable. The lid label can be reused as a measuring spoon, and the tin has markers inside so it can be reused as a measuring cup. All materials are reclyable.
Silver, Center Ring Student Show 2018
