The Corner

 student work*
Brand Identity
Logo

The Corner is a concept store and market in SW Atlanta. With the opening of the Atlanta beltline, a popular walking path and restaurant/retail magnet, the community is feeling the effects of a changing neighborhood. Some positive – with new economic activity comes opportunity for growth. Some negative – rent hikes and the increased cost of living is forcing families to reconsider their place in the community.
 
The Corner’s goal is to give residents a space to grow with the community and begin a conversation at the grassroots level for the neighborhood. With designated retail space, reserved for current low-income residents, long-time residents can stay and take advantage of a booming neighborhood.
 
The identity is built around a modular typemark whose variant letter forms are pulled from the area’s rich variety of signage, both historic and contemporary. They are then randomized to symbolize dialogue.
 
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Displaced is personal project and a byproduct of the research gathered while working on The Corner. The book examines Atlanta’s history of spatial and racial inequality.